Need Marketing Inspiration For Your Home Business?

Having problems coming up with new marketing ideas for your home business? Well, you may not realize it, but by simply turning on the television, radio or surfing the Internet you can learn new marketing techniques and strategies. Each and every day, companies of all sizes are continuously bombarding us with their marketing messages.


It has been estimated that by the age of 65, the average American will have viewed over 2 million television commercials, and this doesn’t even begin to take into consideration all the ads we see in newspapers, magazines, online, on billboards, hear on the radio, or any other source.


Companies often choose to use catchy jingles and slogans so that we constantly find ourselves humming along. Can you come up with a catchy slogan for your home business? Others toy with our emotions by tugging at our heartstrings in an effort to appeal to us on an emotional level. Some intentionally annoy us just so we'll remember the product name. Here are just a few quick lessons we can learn from and apply to our home based businesses.


Always try to keep your slogan simple and short. Nike says, “Just Do It”; McDonald’s “loves to see you smile,” and Calgon can “take you away”. Creating a simple, catchy, and easy to remember slogan can set your business apart from the competition.


Capture your target market’s emotions and they’ll become loyal customers. Not too long ago, before people had unlimited long distance, phone companies created commercials featuring a depressed older lady who was shown as visibly brightening up and becoming happy when her son called her from across the country.


Back then, long distance phone charges were expensive and people were especially careful not to needlessly inflate their phone bill.


The phone companies realized that people considered long distance calling a luxury item and in order to encourage people to use it more often they intentionally pulled at our heartstrings and featured the lonely older woman. People were clearly moved by this ad and immediately thought of their own mothers or relatives and how easily they could instantly brighten their lonely day by simply giving them a call.


Savvy marketers also know that causing a bit of an annoyance isn’t always a bad thing. Take, for instance, the product Head On! and their annoying commercials which featured people with headaches, saying, “Head On” over and over again. The people who saw the commercials may have been a bit annoyed, but the name stuck in their memory and as a result some of them became customers.


Marketers are also discovering that mothers are often the ones that make many if not most of the purchasing decisions for their families. As a result major companies have learned that if they want to sell more cars, more Florida vacations, or more potato chips, they need to make their product more appealing to moms. You could easily use this tactic just as well with the marketing of your home business.


These are just a few of the strategies that you can observe on a daily basis. The next time you need some marketing inspiration for your business, try turning on the television or picking up your favorite magazine.



In addition it is always a good idea to keep an idea or swipe file, full of the ads that you have seen and particularly liked.


So the next time you try to come up with a marketing campaign for your home business, you can simply look through your swipe file and adapt one of the clippings from it to your own home business product or service to see what happens.

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